Lenovo believes that the sales personnel’s high level of expertise is the key to the high volumes of sales. In order to train employees directly in company offices or stores, one has to have a large staff of coaches who are ready to be always on the move, travelling over our vast country. But there is a more economically efficient approach: distance learning. We suggested a viable solution of this problem, which included the use of BrandRecommend technology – to launch a reference community uniting sales personnel who work with Lenovo products. They are going to influence the demand among customers thus boosting company’s sales.
When we were launching the Lenovo reference community, we had to accomplish several tasks:
1.To develop and launch an online platform which would ensure high quality communication among the associates and also with brand representatives.
2.To create updating courses about Lenovo products.
3.To start an incentive program for associates with a learning system and prize fund; to involve and retain associates in the program.
4.To turn the reference community members into real brand advocates.
5.To introduce a completely transparent and monitored system which would allow the members’ registration with CRM, creating reports and rating associates’ performance.
Besides, we had to provide convenient and rapid access to interactive presentations, sample sales scripts, webinars and a dictionary of technical terms.