Distance learning system. The community platform features all the latest news about LG appliances, learning materials and tests which help to find and eliminate gaps in knowledge.
Rated role model. The community has its own motivation system – silver and gold coins which users receive for doing courses, passing tests that check their knowledge of LG products, website activities and participation in contests. The more coins a user has collected, the higher his\her status and position in the league is.
Game mechanics. At least three times a month, the community portal holds competitions where any sale associates form retail chains located in Russia can take part in. Each contest has its own prize fund, e.g. cash or gold and silver coins exchangeable for LG products.
Cool prizes. In a special promotion store, the winner has a right to choose a prize to his\her taste.
Live communication with co-workers from all over Russia. Project participants can lead their own blog on the website and communicate with other community members or administrators using a forum.